by Leo Wiles
01 August 2018
Hi Leo and Rach. I want to do a short copywriting course. I’m based in Melbourne with over 20 years journalistic / editorial experience but need to sharpen my digital copywriting skills so I am a more attractive candidate for these types of jobs. Do you know of any that are highly regarded and may be viewed as a plus by employers? E
Chances are if you’ve already been writing website, advertising social media copy, you’ve started your copywriting journey already. I haven’t done a copywriting course – and I couldn’t say with any certainty which courses are viewed favourably by employers. In fact, I’d be surprised if they checked your credentials past asking to see your online portfolio or work in print. Because that’s really the proof in the pudding!
But, I understand wanting to upskill and feel qualified to chase work in what can be a really competitive income stream. So which course to choose? Of course, you could go the whole hog and do a BA with advertising and marketing majors – but if you don’t have the time or inclination for that, there are some great smaller copywriting courses around that can fit in with work.
Check out the copywriting course offerings by Belinda Weaver from Copywrite Matters, Kirsty Fanton’s Brain Camp and the much-loved Copyhackers – which also offers a lot of free, useful content.
There are also reasonably priced copywriting courses at Copy School online.
You could also investigate author Nicolas Di Tempora’s online copy writing in action course, copywriting essentials at The Australian Writer’s Centre, the Australian Marketing Institute’s Copywriting and content marketing courses or RMIT’s copywriting in action short course (8 weeks long). If you’re cash strapped, there are short Udemy courses offering just the copywriting basics as well.
If you’re a Gold member, it may also be worth asking other freelancers in our Facebook group for their recommendations, too.
Listers: Have you done a good copywriting course?
Thank you so much for the mention
Hey Leo, many thanks for including my copywriting courses (online and RMIT) in your recommendations.
There is a great writing course centre in the Blue Mountains NSW that offers ‘birth your business’ retreats to help people write copy & branding for their new business.