Description
Keen to learn how to create an effective, actionable communications plan for a client, but aren’t sure where to begin? Join Kelly Eng for this comprehensive video masterclass on designing an effective communications plan. She’ll guide you through creating and executing a comms plan, including referencing real-life examples that illustrate key points. Kelly will also share tips on working with clients and costing a comms plan, thanks to her unique perspective working both in-house and as a freelancer in a number of comms teams.
*** Once purchased, you’ll receive a PDF with instructions on how to watch the video masterclass ***
Key takeaways – during this class, you’ll learn:
✔️ A clear and simple format for creating a comms plan
✔️ Potential challenges to be aware of
✔️ How to conduct an audit before you start
✔️ Tips for understanding your target audience
✔️ How to execute your comms plan and evaluate its effectiveness.
Once purchased, you’ll receive:
✔️Kelly’s communications plan template
✔️A 12-step one-pager to get you started on your comms plan
✔️Video access with password
✔️A cheat sheet to help you quickly get to grips with the material
About Kelly
Kelly Eng is a marketing communications professional who has worked for agencies, not for profits and government for close to 20 years. During that time, she’s promoted everything from healthy living to having babies, pharmaceutical products to public transport. Kelly has also been Freddo Frog’s ghostwriter, written tweets for Penny Wong and once, while conducting some over-zealous product research, accidentally shot herself with an EpiPen. As a freelance writer, she’s written for The Guardian, The Age, SBS and Gourmet Traveller – and in her spare time, is working on a junior fiction story.
Janina –
Practical, hands-on advice and steps – extremely useful!