Description
The internet is saturated with courses by so-called experts, and they show no sign of slowing down. But who has time to build one when you’re deep in client work? Sharing your expertise is valuable – and in this 90-minute workshop, narrative strategist and brand coach Michelle Newell will help you turn what you already know and do into teachable and sellable assets.
You’ll also hear from Rachel Smith herself, who has built a suite of paid assets and watched other freelancers do the same, to great success.
*** Once purchased, you’ll receive a PDF with instructions on how to access the video recording, resources and cheatsheet. ***
Key takeaways – during this class, you’ll learn:
✔️Why teaching is already part of your business model, and how to make it work harder for you
✔️How to identify what your audience really wants to learn from you
✔️The fastest, easiest formats to teach your expertise, from carousels to workbooks, to quizzes and onboarding content
✔️A practical framework to align your resources with your business goals, whether that’s lead gen, visibility, pivoting, public speaking gigs, or something else
✔️Tips to create teaching assets that boost your credibility and clarify your expertise
✔️Templates to help fast-track your first teachable resource
✔️BONUS Q&A with Rachel on monetising the resources you create – whether you do this for clients who may not be able to afford your services, or a different audience.
You’ll receive:
✔️An edited video recording of the masterclass
✔️A cheat sheet to help you quickly get to grips with the material
✔️A copy of the presentation deck
✔️A Canva template to build a workbook (also supplied as a PDF)
✔️Exclusive guide to choose your ideal teaching asset
About Michelle
Michelle Newell is a narrative strategist and brand coach who helps ambitious professionals turn their expertise into standout personal brands. With 20+ years of experience across education, government, and the creative industries, she blends strategic clarity with storytelling tools like brand archetypes and empathy mapping. A former high school teacher turned comms specialist, Michelle is also a skilled learning designer with a knack for creating engaging, purposeful teaching assets. Through her business, she helps coaches, consultants and senior executives evolve into rebellious thought leaders by crafting brands and resources that open doors, shift perceptions, and spark change.
Claire Chow –
Brilliant topic and an equally brilliant presenter!
I’m feeling inspired to revisit the slide deck and start brainstorming ways I can teach my small business clients through paid resources—instead of either doing all the work myself or missing out on the work entirely. This approach means I can stay focused on my main clients, while still offering something affordable and valuable to those who aren’t quite ready to outsource to a marketer.
Carmen –
I absolutely loved this Masterclass, and always soak up everything Michelle does. If I can give the TMI but honest version of how much I loved this, I nearly wet myself half-way through because I didn’t want to miss anything. Instead, I turned my computer volume up as high it could go so I could still listen on the loo. I had *SO* many ideas by the end and found it so valuable and relatable!