Rachel Smith, founder and directorRachel Smith

Rachel’s been freelancing for over a decade, writing for magazines, newspapers, websites and corporate clients. Like so many, she knows how isolating it can be working for yourself, and that’s really how the List began. Ten years ago, Rachel was job-sharing with journalists Brenda Cunningham-Lewis and Alex Abrahams – and they decided to meet in person. That first get-together was all about wine, laughs and good dumplings. Further meet-ups followed (and bigger tables were booked!) to include other journos keen to connect to a community of writers.

As the unofficial organiser, Rachel started keeping a ‘list’ of people to email about news or get-togethers. Editors heard about it and started sending her subbing or writing jobs to post to what soon became known as ‘Rachel’s List’. Small businesses began using the List to find digital writers and copywriters. Designers asked to be a part of it – and so the List grew. Today, Rachel’s List is connected to well over 3000 talented journalists, subs, writers, editors, copywriters, designers, PR consultants and other media people from around Australia. You can contact Rachel about job postings, membership or anything else here.

Leo new roundLeo Wiles, director of PR and marketing

Leo has more than 21 years in media relations and corporate communications, and she’s managed B2B and B2C communication campaigns for corporate, government and not for profit organisations. Leo is also a respected editor, writer and journalist, and this history plus her experience as both a marketer and PR manager led to a partnership with Rachel in the website development phase. Together, Rachel and Leo have worked on bringing Rachel’s List to its natural conclusion as a corporate entity, and one which delivers on its ethical and community-inspired vision. If you have a PR or marketing query, advertising opportunity or anything else to talk to Leo about, you can contact her here.

Justine Ramsay

Justine Ramsay, art director + designer

Art director Justine worked tirelessly to bring the Rachel’s List concept to fruition, and brought her considerable talent to the website’s unique front-end look’n'feel, including hand-drawn designs in How It Works, The Watercooler and other areas of the site. Justine has worked across a range of industries including advertising, corporate design, branding, web design, magazine advertising and editorial. She’s also a front-end web designer and can develop WordPress sites or work with a back-end developer creating sites from scratch. For more of Justine’s amazing work, please check out justineramsay.com.au

Cara Llewellyn, graphic + web designerCara Llewellyn

Newcastle-based designer Cara worked in tandem with our developer Reg in bringing The List to life. She has over 10 years publishing, agency and in-house design experience and specialises as an artist, illustrator and designer, particularly hand-drawn designs. Her skills include web design and art direction, front-end design and (HTML & CSS) coding, Wordpress website/blog design and development, logos, branding and stationery, editorial/print design and illustration and photography. We’d have been lost without Cara’s knowledge and calm approach during every pre-launch drama, and she’s at Ciel Design if you’d like to get in touch with her.

Reg Senkey, website designer + developerregi

Sydney-based designer and developer Reg Sengkey may prefer to remain behind the scenes as you can see, but his professionalism, knowledge and patience have been invaluable during the entire List project, from conception stages right up to the launch. Reg has had 11 years experience in front-end development and is an adept project manager, engaging and working with back-end developers on complex projects. He’s particularly skilled in adaptive/responsive website design (RWD). For more about Regi and to check out his portfolio, click here.


Phil Murphy, cloud strategist

Sydney-based cloud strategist Phil Murphy has been instrumental in helping devise a hosting plan to suit the List, eventually working with Reg to move the site into the cutting-edge Amazon Cloud. Phil is a consultant specialising in IT infrastructure and virtualisation across private, public and hybrid clouds. He has spent 16 years honing his skills, encompassing mature and cutting edge technologies across a wide range of industries. Phil’s other passions include music and his wife, in no particular order. He also likes eating, drinking, reading, furry animals and the Dalai Lama.