Digital marketers

Expect to pay anywhere between $70-110/hour for a digital marketer. If you need a data driven freelancer who can provide you with detailed conversion tracking, the going rate is a little higher. We recommend asking your freelancer if they offer package rates as you may be able to bundle the work together.

If you think you need a digital marketer to implement any of the tasks and projects we’ve listed above, the first step is to advertise a gig / job with us. Even if you’re unsure where to start, a digital marketing freelancer will be able to guide you in the right direction and create a workable strategy for your project / campaign.

If your business relies on online leads, without a digital marketer, your marketing may not be reaching your ideal customers. That’s the beauty of hiring a digital marketer expert. A digital marketer’s end-goal is to drive increased traffic to your website, and ultimately, convert leads to paying customers. A digital marketer looks at all of the digital touchpoints in your business and leverages these to reach and communicate to those most likely to buy your product or service. Many digital marketers are also ‘one-stop-shops’ and are able to strategise, implement and analyse campaigns.

In the online freelance world there’s a lot of crossover between different roles and often it depends on your business and the freelancer’s skillset to make a match. (This is where your detailed brief and job ad comes into play!) Typically, you’ll find a social media manager is dedicated to the social media space and has a mixed bag of skills including social media strategy, writing, design, image sourcing, curating posts and insights. Some social media managers also implement paid ad campaigns and measure conversions. A digital marketer has a wider scope of expertise and whilst they may manage social media channels, they’ll also be implementing paid ads across platforms, developing email automations & campaigns, optimising content for search engines and analysing all the data that goes with this to be constantly improving & learning from each campaign.