MINI MASTERCLASS: Freelancer or business owner? Shift your mindset and take control of your work and income

$19.95 inc GST

Could changing how you view your work and your business impact your earnings? Copywriter Kirsty Fanton thinks so, and in this mini masterclass, she talks about how shifting your mindset from freelancer to business owner could give you more control over the work you get and the money you make.


Kirsty Fanton started out writing articles for magazines such as MINDFOOD and delicious., moved to copywriting because it paid more, and only then began thinking of (and positioning) herself as a business. She says that mindset shift has been a big part of how she’s started to niche her business and scale successfully – and in this one-hour webinar, she’ll explain how she did it and give you strategies and tips.

Key takeaways:

1. How to start thinking like a business owner (and understand what that even means!)
2. Get a no-holds-barred look into how it can change your income
3. Learn how to generate demand, rather than waiting for opportunities to come to you
4. Test your first offer – safely
5. Pre-empt the mindset gremlins that are likely to pop up as you make the shift.

All about Kirsty

Kirsty Fanton is a launch copywriter and ex-psychotherapist who’s very bad at naming things. Take Brain Camp, her course on the psychology behind high-performing copy; The Mirror Journal, her reflective practice tool for business-owning humans; or Goldy, her first goldfish… who met an untimely end at the hands of Slowpoke, the not-so-friendly sea snail. God help her if she ever has kids. Kirsty’s website is here and she’s also on Instagram.


  1. Claire

    Fantastic webinar! Kirsty was so down-to-earth and really generous with her own case-studies and examples of how to build a business mindset. Awesome, awesome, awesome. Thanks for organising this one. If you didn’t have the chance to tune in, I’d thoroughly recommend downloading the recording.

  2. Heather

    Great lunchtime masterclass! Thanks to Kirsty and Rachel’s List for bringing this together. It’s so refreshing to have speakers who are transparent and practical. I was able to ask so many questions – all of which Kirsty answered!

  3. Jo

    Hard to believe this was only an hour-long webinar – so many useful nuggets of wisdom to take away. Kirsty delivered a really clear, inspiring presentation – I’m excited about putting some of her recommendations into action. Well worth the money and definitely worth downloading if you missed it.

  4. Jane Davies

    Great Masterclass, thank you. Lots of great tips delivered in a friendly, informative, honest and engaging way. Also loved the way Rachel facilitated. I’ll be signing up for some more!

  5. Eleanor

    Fabulous Masterclass! Kirsty was so clear and provided good examples and practical advice.

Add a review

Your email address will not be published. Required fields are marked *