The pay rates report


Looking for a range of pay rates to help you when quoting on writing jobs? Or are you a job-poster wondering what to pay a freelancer? Our newly-updated pay rates report has a range of freelance writing rates to get you started.


Whether you’re a job-poster wondering what to pay a freelancer, or you’re a freelancer quoting a project, our pay rates report can get you started. It features regularly updated freelance writing rates for a range of different types of creatives. Our latest report is based on our most recent 2023 pay rates survey and results from surveys of other respected industry organisations.

This is a report we compiled to help our job-posters who weren’t sure what to pay freelancers, but it took on a bit of a life of its own when our job-seekers found out about it – and it’s since been downloaded and shared hundreds of times.

Our pay rates report covers freelance writing rates for:

  • copywriters and different copywriting tasks
  • content writing and content strategy rates
  • journalist day rates and average word rates
  • sub-editors, editors and proofreaders
  • ghost-writing (books)
  • social media writers, managers and strategists
  • graphic designers
  • coaching and training
  • corporate comms and PR
  • podcast producing
  • and more!

Also included in our new report:

  • How to write a good job ad (one that’s effective, and draws the right applicants in)
  • What we need from you if you’d like us to write your ad for you

If you’d like advice on what to pay (or what to charge) for another type of creative job, please email us via our contact page.

For further reading / resources, check out these blog posts and podcast episodes in which we also cover freelance writing rates, getting paid what you’re worth, and figuring out what to charge:

Related blog posts + masterclasses

Related podcast episodes 


  1. Karyn Taylor-Moore

    I just downloaded The Pay Rates Guide from Rachel’s List and it’s fabulous. I’m from NZ so our rates may differ a tad but at least it gives me a ball-park idea of what rates I should be charging for the various services I offer. I’m just starting out on this freelance path and I honestly had no clue. Thanks so much

  2. Allison

    The Pay Rates Report is an excellent resource. It’s actually Australian (which can be hard to track down) and is based on genuine freelancer experience. That’s important. There are pay scales out there that are somewhat fanciful estimates intended to sell you a course in becoming a digital nomad. This one is real. It also distinguishes between various areas of work so you know what might apply to your own field or experience. Also, it’s free. Get it.

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