by Rachel Smith
07 June 2019
You’ve asked us for events for a looong time… and we’ve finally planned out a winter masterclass series that we reckon will go a long way towards helping you become a smarter, richer and more in-demand freelancer.
These events are all in Sydney, but we’re looking at planning masterclasses in other States depending on demand, too, and we may also offer tickets to an online version for those who can’t make it to the live class. Here are the details of what’s coming up.
Saturday, July 6 from 9am to 1pm. Buy tickets
The first in our series is all about reinventing yourself (our party line at Rachel’s List). Our four fab speakers – Lynne Testoni, John Burfitt, Michelle Bateman and Ellen Hill – all started out as journalists (and most still work in the industry as well). However, they’ve learned that making a comfortable living as a writer these days is all about tapping other, often more lucrative areas. Better yet, they’ll show you how.
Lynne will be talking about corporate copywriting, how to identify possible clients, develop a niche to secure high-paying jobs and the types of rates you can command as a corporate content writer. Michelle will share how to get work in content marketing – the skills that are most highly sought after, plus what to charge. She’ll also reveal the differences between journalism and copywriting, how to quickly upskill, pricing copywriting projects and finding your copywriting niche. Bonus: hear also about UX writing and the curious new world of microcopy.
John Burfitt will be talking about teaching, training and coaching – how to use your skills and knowledge to help others and get paid to do so (whether that’s in the academic world, a corporate setting or a one-on-one coaching session). And Ellen will be talking about about transitioning into PR from journalism: the tools, resources and skills you need, where to find clients, how to sign them up and what to charge for different types of PR work.
Saturday, July 27 from 9am to 1pm Register your interest
We’ve got an equally stellar line-up for our second masterclass, which is coming up at the end of July (tickets on sale next week). This event is all about what you can do to be front and centre as a freelancer – and land regular, ongoing work both online and offline. Our speakers include Jude Love from Journos Get Online, who’ll be talking about the anatomy of a good sales page, telling your story and how to review your site as a sales force rather than a portfolio.
Esther Holloway from Site Hustle will be unpacking keywords, SEO and tips on bringing it all together so you can rank higher in Google. Brook McCarthy from Hustle and Heart will be sharing how to optimise your socials to magnetise clients to you, plus her favourite scheduling tools and social media marketing tips for growing your numbers and increasing your leads. On the flip side, David Wasserman and George Redmond from Wasamedia will talk about marketing yourself offline: how to become your own personal PR machine, find clients and nurture ongoing relationships.
Saturday, August 17 from 9am to 1pm Register your interest
The third event in our winter masterclass series will be a treasure trove of pitching tips straight from the experts. Journalist and content director Lisa Sinclair, who’s spent a decade at ACP/Bauer editing titles including NW, Woman’s Day and Yours, and is now with Medium Rare Agency overseeing content for Foxtel magazine, will talk about pitching to print. On the digital side, Scott Henderson, editor and former digital editor at Men’s Health Magazine will be sharing his tips for increasing your digital pitch hit rate. We’ll also have a custom publisher joining our line-up to share their pitching tips for freelancers.
We’re also thrilled to have freelancer extraordinaire Lindy Alexander on board for this event. Lindy pens the popular blog The Freelancer’s Year and has written for Sunday Life, The Age/The Sydney Morning Herald, The Guardian, delicious., SBS Life, Essential Kids, Jetstar magazine and Homes+. She’ll be sharing how to craft successful pitches and letters of introduction to corporates and small business clients to land ongoing work.
Are you attending an event in our winter masterclass series? What would you like us to cover in a future masterclass? Leave your comments below – we’d love to hear them.