by Leo Wiles
08 February 2017
I’ve been in this game for a long time, and have a few long-standing clients I am no longer so keen on working for. It’s nothing I can really put my finger on – the occasional project creep, the more than occasional absurd change to my copy. But I’d love your thoughts on when is it time to cut your losses and move on, rather than pushing on and struggling through? Fiona
If you’ve been freelance for longer than six months, you’ve probably experienced wonderful clients, problem clients and ho-hum clients. It’s really up to you to decide at what point the misery is outweighing the joy of being paid. Because, in a career where landing lucrative long-term gigs can be challenging, most of us are guilty of hanging onto clients we’re not passionate about.
I’m not talking about the ulcer-inducing client who gives us flaky briefs, late payments and sleepless nights (see Rachel’s post, “Am I crazy to end a client relationship even if it’s making me miserable?” for more on this). I’m more referring to those clients where you’re stuck between the decision to strike out for pastures new (and clients / work that makes you happy), or stay put and operate by the saying that it’s better the devil you know.
There are plenty of reasons why you may no longer be a good fit with a long standing client, including:
They can’t afford your new rates. This one is often dressed up as you (the service provider) being too expensive. In this scenario, I’ll try and fit in with their budget by scaling back the project. The hard bit here is to stick to your guns – and not become a victim of project creep by making sure everyone understands the deliverables. This can also happen if you’ve upskilled and understandably want more money but the client isn’t willing or can’t pay it.
The client’s workflow procedures drive you bonkers. It might be that they’re super slow to respond, leave things til the last minute, change their mind after you’ve filed copy, and so on. It could be because they’re totally disorganised, or totally time-strapped. My solution is to have a monthly meeting over Skype, phone or face to face, and issue email updates on the project either weekly or fortnightly. I also outline in a table the timestones, milestones and tasks of the project, which covers my butt – and I outline that without such-and-such we’ll miss their deadline or run into new costs. But if you’re still finding this one tough, it might be time to say goodbye.
You’re bored with the work. Writing something I’m not passionate about can take days instead of hours, which is a far less economical use of my time than trying to attract new business in areas that excite me. Similarly, I’ve worked with clients for decades and then realised I no longer want to write about those things, even though I was happy to when I was younger.
To avoid any of these scenarios and more before signing a contract or even agreeing to a follow-up meeting I will also ask myself the following 5 crucial questions:
Over to you Listees: What do you do to avoid being saddled with problem clients?
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