Description
The internet is saturated with courses by so-called experts, and they show no sign of slowing down. But who has time to build one when you’re deep in client work? Teaching is valuable. But what if you could share your expertise, grow your brand, and attract new opportunities without the pricey platform, fancy funnels, or endless video shoots?
The truth is, if you’re a freelancer, copywriter or consultant, you’re probably already teaching through how-to content, onboarding resources, client guides, or your LinkedIn or Instagram carousels. You just haven’t packaged it yet.
In this 90-minute masterclass, narrative strategist and brand coach Michelle Newell will help you uncover the teaching you’re already doing, and show you how to turn it into smart, strategic teaching assets that position you as an expert, generate leads, and support your business goals.
In this exclusive masterclass on teaching without a course, you’ll learn how to choose the right format for your audience and aims, structure your knowledge so it actually sticks, and create resources that clarify your value (instead of complicating it). Whether you want to attract better clients, build your authority, or create scalable IP for future offers, Michelle will help you think beyond the course and design assets that actually work.
*** Once purchased, you’ll receive a PDF with instructions on how to register via Zoom for the live masterclass. You’ll also have access to the video recording. ***
Key takeaways – during this class, you’ll learn:
✔️Why teaching is already part of your business model, and how to make it work harder for you
✔️How to identify what your audience really wants to learn from you
✔️The fastest, easiest formats to teach your expertise, from guides and workbooks, to quizzes and onboarding content
✔️A practical framework to align your teaching with your business goals, whether that’s lead gen, visibility, pivoting, public speaking gigs, or something else
✔️Tips to create teaching assets that boost your credibility and clarify your expertise
✔️Templates to help fast-track your first teachable resource
Once the masterclass is complete, you’ll receive:
✔️An edited video recording of the masterclass
✔️A cheat sheet to help you quickly get to grips with the material
✔️Template to build a workbook
✔️Exclusive guide to choose your ideal teaching asset
About Michelle
Michelle Newell is a narrative strategist and brand coach who helps ambitious professionals turn their expertise into standout personal brands. With 20+ years of experience across education, government, and the creative industries, she blends strategic clarity with storytelling tools like brand archetypes and empathy mapping. A former high school teacher turned comms specialist, Michelle is also a skilled learning designer with a knack for creating engaging, purposeful teaching assets. Through her business, she helps coaches, consultants and senior executives evolve into rebellious thought leaders by crafting brands and resources that open doors, shift perceptions, and spark change.
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