Are you a journalist or writer looking to get regular content marketing work? This one-hour mini masterclass is the ideal starting point. It’s packed with information on the skills you need, tips on finding content marketing work and what to charge. Our expert speaker is content marketing specialist and editor Rob Johnson from Engage Media, who covers:
- A potted history of journalism, publishing, advertising, distribution and marketing from the time of Ancient Rome through till July 2008
- The collapse of advertising and the rise of content
- Entering content marketing from journalism (and the skills you need)
- What do marketers want?
- The sales funnel that isn’t a funnel
- The distribution crisis and the marketing skills gap
- How content marketing differs from PR and advertising
- How can you find content marketing work? Is it about relationship building or pitching?
- Agencies, direct to the client and building your audience
- Common content marketing mistakes to avoid
- What content marketing pays (word rates, flat rates, contract work)
- Audience Q&A
All about Rob
Rob has worked as a journalist and/or editor on a wide variety of publications. While finishing his university degree he was a writer for Rolling Stone and Who Weekly, before becoming one of the founding editors of youth culture magazine Juice. He has also worked on Good Weekend, the colour supplement of The Sydney Morning Herald and The Age, as a feature writer, and as a senior journalist on business-to-business title AdNews. Rob has worked in content marketing since 1998 (before it was known as ‘content marketing’), writing and editing magazines for the Australia Council, Air New Zealand, Ansett, BMW, Subaru, Westpac, DHL, American Express, the Restaurant & Catering Association, BOQ Specialist bank, Mirvac, CSS, Lendlease, Tribeca, and The NSW Department of Education, and many more.
In 2004, Rob teamed up with Mark Brown to create Engage Media, a boutique agency which publishes its own B2B magazines in the dental and veterinary space, and creates magazines, apps and digital content for other businesses. Rob’s magazines have picked up several Publishers Australia Awards over the years, and Rob himself was runner-up for Editor of the Year in 2009. He has an MA (Hons) from Macquarie University and is the author of three non-fiction books: The Golden Age of the Argonauts; Boom-Boom! and Cash For Comment.