Pitch tracker


If you’re regularly pitching stories to editors and clients, but you don’t really have a system for monitoring your pitches, our pitch tracker tool is a game-changer.

Frequently bought together:

VIDEO MASTERCLASS - Pitching! Secrets from editors in print, digital and custom media, plus how to pitch your services to corporate clients

Do you struggle getting your story pitches over the line? This video masterclass serves up rare insights from three editors who regularly commission. Plus, freelancer Lindy Alexander shares her valuable, tried-and-tested strategies on pitching your services to corporate clients.



Most writers have so many story ideas collecting dust on post it notes and in their head. But do you sometimes come across a great idea, scribble it down and forget about it? Or do you struggle to remember who you’ve pitched, and fail to follow up with editors? If so, a proper system will organise your ideas and help you get more pitches over the line. And that’s where our pitch tracker comes in.

This user-friendly excel spreadsheet is a great way to keep track of everything from burgeoning story ideas to client proposals. Interactive graphs show your ‘pitch hit rate’ (which goes up with every story you sell!). And it’s easy to use it to also monitor pitches at every stage, whether they’re in limbo, at research stage or commissioned. You can also jot down feedback you’ve received on a pitch and re-angle it for a new client or publication.

Easily one of our most popular downloads, the pitch tracker guarantees you’ll never let a great story idea go to waste again.

1 review for Pitch tracker

  1. Nigel Bartlett

    I absolutely love the pitch tracker. I’ve started using it today, filling it in with pitches and emails I’ve sent out in the past 10 days. It makes me realise how much I’m doing – it’s so easy to get to the end of the day and think “what have I even done today?” when actually I’ve been contacting quite a few people. Such a brilliant tool. Thank you!

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